Should You Keep Your Business—or Sell It? Find Out in Minutes.

A practical, score-based test to help business owners evaluate their timing, readiness, and personal motivation to exit.

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Knowing when to exit your business is one of the most important financial decisions of your life. Yet most owners rely on gut instinct instead of data.

The Keep or Sell Test is a 15-question, research-backed assessment that helps you get clear on whether it’s time to:

Keep building your business
Start preparing for a strategic exit
Or take action now to avoid value loss or burnout

Designed by the Exit Planning Institute, this tool reveals the factors that impact both business value and owner readiness—and helps you make your next move with confidence.

What You’ll Learn

This quick, self-scoring test helps you assess:

Your current personal and financial readiness
How dependent the business is on you
Whether key business systems are in place
If now is the right time—or if you should wait
Where you’re strong, and where you need to plan

Who It’s For

This diagnostic is ideal for business owners who:

Are unsure if they’re ready to sell
Are feeling burnt out or curious about timing
Want to avoid common exit regrets
Need an objective framework to evaluate options

Why It Matters

Exit timing is part logic, part emotion. This tool gives you a clear, objective lens to evaluate one of the most important decisions of your career—and opens the door to a more intentional future.

A CEPA-Certified Advisor can also help you review your results and explore strategic next steps.

Download the Keep or Sell Test

It takes less than 10 minutes. It could change everything.

“Knowing when to act—and when not to—is the key to a successful exit.”
—Exit Planning Institute

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