How Attractive Is Your Business to Buyers?

If a buyer evaluated your business today—would it stand out… or get passed over?

The Business Attractiveness Scorecard is a self-assessment tool designed to help owners measure how “exit-ready” their business really is.

Backed by the Exit Planning Institute, this tool walks you through 27 critical factors across business operations, financials, market conditions, and buyer behavior—using a six-point scale to calculate a clear, actionable Attractiveness Score.

It’s your first step toward a higher-value, lower-stress transition.

What You’ll Score & Learn:

You’ll evaluate your company in four key areas:

🧩 Business Factors

• Longevity, leadership team, IP, processes, key staff, facilities, and owner reliance
  

📈 Forecast Factors

• Profit history, growth projections, revenue reliability, budget accuracy
  

🌐 Market Factors

• Industry competitiveness, barriers to entry, economic trends, market position
  

💡 Investor Considerations

• Reason for sale, synergy potential, risk profile, buyer market conditions
  
  

After completing the scorecard, you’ll calculate a percentage-based Attractiveness Score—and gain clarity on what to improve before your triggering event.

Who It’s For:

This tool is ideal for:

• Business owners considering a sale or succession in the next 1–10 years
  
• EOS-run companies looking to benchmark operational and financial readiness
  
• CEPA advisors preparing clients for transition
  
• Founders curious about buyer perception and value creation opportunities
  
  

Why It Matters:

Buyers don’t just look at revenue—they analyze risk, replicability, leadership, and long-term potential.

The sooner you evaluate your business through a buyer’s lens, the more time you have to close gaps and maximize enterprise value.